Skyy Advertisement (Blog 3)

I would first like to say that Skyy vodka is the choice I make when am purchasing vodka.  But my reasons for purchase are different from the ones the advertisement may suggest.  I chose skyy for its good quality and decent price.  The advertisement gives one a feeling of a social identity of a top shelf lifestyle and it also appeals to a "sexy social identity.
When one thinks of a top shelf vodka the fist name that comes to mind is probably grey goose.  Goose is easily twice as expensive as skyy is which suggests that they are at two very different levels as far as class is concerned.  But the advertisement gives a vibe that Skyy vodka is just as sophisticated as other top shelf vodkas like grey goose.  One example of how high class is shown are the black floors in the photo.  While watching HGTV one of the designers said that black floors instantly make a room feel sophisticated while white floors make the room feel casual.  Because this ad has black floors it has an upper class feel.  The outfits the models are wearing are also of high class.  Her long flowing black dress speaks of a black tie party one would attend.  You can only see the sleeve of the mans outfit but one could assume that he is wearing a tuxedo which is naturally the most classy of suits a man can wear.

The ads sexual identity is clear in the sophisticated feel of the room as well as in the models appearance.
The black features of the room instantly give a sexy appearance because of its sleekness. The model is presented in a way that Devor would call feminine.  She is dressed in a manor that men find attractive. She is also positioned in a very seductive fashion.  which further adds to her femininity and the sexual identity in the advertisement. Her posture over the man can lead one to assume that they are going to in-gage in sexual relations which in turn makes the man seem more masculine and also gives a sexual identity to the advertisement.